Category Archives: Business Marketing

Why Is a Corporate Video Important for a Start-Up Business

For an ambitious youngster at the beginning, a start-up can be the most suitable method to put ahead of the qualities. A start-up gives you the opportunity to channel all the energy and desire to succeed towards a goal and work to achieve it with dedication.

At first, there are many aspects you should be careful about. To attract investors to your start-up, you need to be sure of yourself and know to answer questions such as why did you choose this start-up? Who is the target audience? From where will the money come? At the same time, you need to pay attention to other aspects, like the way you’ll make yourself known.

A great way to make yourself known and build your brand is through corporate videos. This type of marketing tool has become essential in recent years. If you want to start with the right foot, you will need to deal with this aspect. Furthermore, a well-made corporate video can help you with other issues besides awareness.

You can see below some examples of how they act in your favour:

•    It helps you explain your product or service quickly and easily

—They say a picture is worth a thousand words. If so, then a video is worth how many thousands? A professional material can spare you a lot of work regarding the education of your target audience regarding your products or services. If you have a new and innovative idea, the more you need to explain it as simply as possible.

•    It offers credibility

—One of the biggest challenges for a start-up is that it must gain the trust of audiences. Because starting from scratch and having to explain to people what you do, why you do it and you must ensure that you will continue to be on the market. In this regard, a video is a tangible evidence that gives you legitimacy.

•    It makes it easier for people to remember your message

—An interesting study shows that people remember only 20% of what they see and only 30% of what they hear, but can remember up to 75% of what they see and hear at the same time. The message is clear: use videos to convey the desired messages.

•    It helps you attract people to action

—An interesting video presentation is a perfect opportunity to attract people to action. Whether you want them to visit your site to order your product or subscribe to a newsletter, a call-to-action button well placed to urge public action can work wonders in terms of interaction.

Visit Sonic Sight – Video Production Company and learn more.