A business card is a piece of paper that introduces a person or a company. Most of the time, business cards bear a lot of information and can be seen carried about by professionals. It has a lot of uses and when used correctly, it can be the key to getting noticed or winning that contract you desire. In this article, we will be looking at some of the major uses of having a card with you at all time.
It Introduces You
Imagine if you walked into a room and had to introduce yourself to each of the people present at the different time. By having unique business cards with you always, you can easily pass them around so people will know who you are. It should at least contain your name, position, the name of your company and where you are located. So, the next you are going to attend a formal occasion or gathering, make sure you have it with you at all time.
It Gives Information About Your Social Media
With social media being the big thing these days, almost everybody and their grandma are hopping on the social media train. So, your business cards should announce to your viewers that you have some social media profile. Depending on the type of business you run, you want to be on some of the major social networks.
You definitely want to be on Facebook because everybody is on Facebook and your chance of connecting with your target audience is very high. If you deal more with professionals, then you should have a LinkedIn profile. This is more of a social network for professionals.
If you are more of a visual company like say a photography company or a food company where pictures speak louder than words, then you should have an Instagram account. You see, with a business card you can easily show your social media profiles.
It Can Be Used As a Branding Tool
One thing that you need to know is that as a brand you have a much higher chance of being noticed. Your card can be used as a branding tool. What this means is that you want to make sure that your business cards are high quality and appealing. You do not want the first impression of your company to be associated with cheap.
If you plan on using your card as a tool to build your brand, then you need to make sure that you have a high-quality and eye-catching design. They are very cheap to make.
One major advantage is that they can be made very cheap and can be mass produced. As such, they are way cheaper to make than a lot of other marketing materials such as commercials, advertising and press kits. Therefore, your card should be designed with the intention of getting noticed.
Most people will argue that a business card is no longer relevant. This is not true. It is very relevant and from the above-mentioned points you can see that it is very useful.